Growth marketing

for e-commerce & DTC brands

Retention-first growth — driven by clarity and calm structure

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Quiet strategy. Clear results.

I’m Yasmine, a freelance growth marketer based in Belgium.
I work with European e-commerce and DTC brands — remote-first, with hybrid options locally.

I help brands grow in a way that lasts: through clear strategy, calm execution, and a focus on what actually drives results.
With 7+ years of experience in lifestyle, retail and hybrid commerce, I focus on the layers where growth becomes sustainable: CRO, retention and performance.

No hacks. No noise. Just levers that strengthen what already works.

Curious how I build quiet growth systems?

Read my approach
Portrait of a freelance growth marketer for e-commerce and D2C brands — focused on CRO, retention and calm strategy

“What works doesn’t need to shout.”

Growth levers, from conversion to retention

CRO & Funnel Strategy

From landing pages to checkout flows, based on insight, not guesswork.

Paid Advertising

Paid traffic, used with care, to scale what already works.

E-mail & Retention

Automated flows & campaigns built for long-term loyalty and customer value.

Selected Collaborations

Brands I've supported through freelance and partner collaborations. Logos are shown for illustrative purposes only. Testimonials are anonymised and not directly linked to the brands shown. No direct affiliation or endorsement is implied.

What clients say

  • BE hybrid beauty brand with stores and academy

    “No complaints at all. Your clarity, accuracy and vibe were spot on. We really enjoyed working with you. Since launching the campaigns, we’ve seen more visitors and orders from a younger audience, especially during promotional periods.” Project focus: Paid campaigns for launches and promotions, conversion-focused content and strategic growth planning.

  • BE hybrid e-commerce store for cleaning supplies

    “We’ve noticed a clear increase in orders since the new campaigns went live. The investment is starting to pay off. Keep going.”
    Project focus: CRO, paid ads, email flows and automation, growth strategy.

  • BE retail franchise

    “The new quiz and ad campaigns are attracting stronger candidates. Your strategic input on the landing page also made a noticeable difference.”
    Project focus: CRO, Google and Meta ads, landing page audit, promotional funnel setup, and growth planning.

  • BE luxury doghouse brand

    “Orders are coming in faster and traffic to the website has noticeably increased since the new campaigns launched.”
    Project focus: Meta and Pinterest ads.

  • BE private jet chartering brand

    “We’re really happy the first online bookings are coming in. There’s also been a clear rise in high-quality inquiries since the launch of the new strategy.”
    Project focus: CRO and paid ads.

  • BE international executive performance coaching organization

    “Thanks for always staying on top of things. We really like your way of working. Our sign-ups and lead quality have definitely improved since working with you.”
    Project focus: LinkedIn ads and content, email automation and flows, growth strategy.

Case highlight

Brand: Hybrid beauty e-commerce
Result: +60% story views, +50% organic reach
Focus: Organic content & content system


Momentum was built by shifting from aesthetic-first posts to a flexible content system — with clear patterns for reach, retention and conversion.

Vieuw full case