About me

From quiet builder to strategic growth partner.

I started in 2017, setting up SEO campaigns, launching websites for small businesses, and running the first Google Ads for clients who were just getting online.
Back then, I was mostly hands-on: self-taught, curious, and not afraid to figure things out on my own.

Over the years, I shifted from execution to strategy. Today, I help e-commerce and DTC brands grow through CRO, retention, and clear, structured thinking.

I don’t just advise. I help implement, optimise and refine along the way.
No chaotic startup noise. No content calendars just to stay busy. Just focused work that compounds.

I don’t think in pixels. I think in patterns.
That means I zoom out, map what’s working (and what isn’t), and help you move forward with clarity.

Most of my work happens behind the scenes, quietly but with clear, measurable impact.

Let’s map growth calmly, with clarity.


—Yasmine

Flatlay of a MacBook, lip balm and Refy brow gel on a white couch — minimalist workspace of a freelance growth marketer.

“I design systems to protect energy, not just drive performance.”

Read my approach

Every collaboration starts with structure, not noise.

Most projects begin with a short intake. From there, I usually run a strategic audit (like a CRO review or email analysis) and build a custom growth roadmap.
I often follow the same structure: audit, growth map, priorities — quiet, clear, and tailored to your brand.

Sometimes I jump in hands-on. Sometimes I advise. Sometimes I just bring the clarity to help your team move forward.

    • Designing CRO plans that uncover friction and customer behavior

    • Building email & retention flows that drive real value

    • Creating strategies that connect loyalty, conversion, and CRM

    • Reviewing agency or freelancer work — without doing everything myself

    • Hands-on ad buying or daily content execution

    • Running early-stage brands without a clear offer or structure

    • Managing social media calendars or top-of-funnel noise

    • I can step in hands-on when it’s strategic, not by default but by design.

    • I think with you, not just for you.

    • I work alongside your team or your existing partners — so you get structure and results, without the chaos.

    • You're working on the next phase of growth for your e-commerce or DTC brand — with more focus on retention, conversion and long-term customer value.

    • You might need a full CRO or email flow review. A clean growth plan. Or someone who can not only see what matters, but also help implement and refine it.

    • I don’t just advise. I’m hands-on when it’s strategic and clearly scoped — especially when things need to move forward with focus.

    • I work best when there's ownership, clarity, and a willingness to go beyond vanity metrics.

    If that sounds like you, let's talk.

    • Dutch (native) · English (fluent) · French (written/operational use)

    • Remote & hybrid (Belgium) · Quietly sharp · Structured

Need a strategic partner for your next growth phase?

I work best with brands that value ownership, not outsourcing.
Let’s connect — no pitch, just clarity.

Book a clarity call