“Clarity over chaos. Always.”
What I focus on
Clarity-driven services for sustainable growth
I don’t offer trendy tactics or reactive testing. I focus on what lasts: conversion, retention, and calm, meaningful growth across the customer journey.
Not sure what you need yet? Most projects start with a light audit or strategy call. Clear and low-key.
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Often starts with: a funnel or CRO audit
Deliverable: annotated funnel overview, test roadmap, and implementation support for A/B or UX improvements.
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Often starts with: a lifecycle map or flow review
Deliverable: detailed lifecycle map, wireframes for key flows, and implementation support if needed
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Often starts with: account or funnel review
Deliverable: audit summary, prioritised action steps, and hands-on support or feedback loops with your ads team or agency.
FAQ
Clarity starts with good questions.
Here are a few I often get before a strategy call or growth audit.
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Most projects I take on fall into one of these categories:
You want to improve CRO, email flows or customer value, but don’t need a full-time hire.
You’re growing, but your current systems (or agencies) lack clarity or retention strategy.
You need a clean audit or growth plan, not another slide deck with generic advice.
You’re open to collaboration. I work alongside your team and take on strategic or hands-on work, depending on what’s needed.
Not a great fit if:
You’re pre-launch and still figuring out your offer or audience.
You’re looking for a full-time content creator or ad buyer.
You want visibility more than structure.
Still unsure? Feel free to reach out. I’ll be honest if it’s not the right time.
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I usually follow a structure I call the Clarity Audit Loop. It brings focus through audit, mapping, and smart prioritisation.
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My standard rate is €500/day (excl. VAT) for freelance work.
For audits, strategy calls or long-term support, I’ll share a clear proposal based on the scope.
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Not everything. I prefer to collaborate with internal teams or trusted agencies, and focus on strategy, structure and optimization.
I still execute certain parts (like email flows or CRO tests), and while I don’t typically run hands-on ads or content anymore, I can jump in if needed, as long as it serves the bigger picture.
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Yes — I’m open to both part-time and full-time freelance projects, depending on the scope and fit.
I usually work 2–4 days per week per client, but I’m flexible if the match is right.
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To respect client privacy. Names are only shared with permission. All results and feedback are real.