Conversion-led growth for a Belgian e-commerce wholesaler
Omzet
Average order value
Checkout flow
The context
A Belgian e-commerce wholesaler selling professional cleaning supplies wanted to scale online revenue without relying on heavy discounts or short-term tactics.
The webshop served multiple customer profiles, from recurring professional buyers to smaller businesses, but campaigns, checkout flow, and retention were not yet aligned to these different buying behaviors.
The goal was to create a structured growth plan and improve conversion efficiency across the funnel.
Strategy
Growth didn’t come from adding more traffic, but from improving decision clarity and purchase confidence.
The focus was on:
Aligning campaigns to real buying intent
Increasing AOV through data-driven bundling
Reducing checkout friction through CRO
Strengthening retention via lifecycle email flows
The goal was simple: make buying easier, clearer, and more reassuring.
Execution
Segmented customers based on purchase behavior and order patterns
Rebuilt Meta and Google Ads around distinct buyer profiles
Introduced quiz-based Meta Ads to attract relevant new customers
Improved checkout flow, copy, and exit behavior
Launched product bundles and subscriptions based on order data
Set up automated email flows for first-time buyers and cart leavers
The results
→ +86% year-over-year e-commerce revenue growth
→ Higher AOV through confidence-based bundling
→ Improved checkout completion rates
→ Stronger alignment between traffic, intent, and conversion